MASTERS IN ENTREPRENEURSHIP & INNOVATION

The Masters in Entrepreneurship and Innovation is a comprehensive program for students to learn the entrepreneurial skills needed to create, establish and grow their own ventures.

The Master's program is practical, hands-on and project-based. In every class you apply what you learn in that course to your venture.  The program provides you with the tools to create or grow your idea or venture, or to apply entrepreneurial thinking within a larger organization. It is intensive and experiential, and the courses are taught by creative, practicing entrepreneurs.

The program begins with eight core classes presented in an 8-week semester format. The program culminates with a two-semester intensive practicum that requires you to undertake a significant, targeted effort in creating or growing your company by addressing business growth challenges, researching new opportunities, pivoting the venture to a new level or market, or otherwise developing some major aspect of your venture.

If you're looking to fill a specific gap in your entrepreneurial tool kit, you can take one or more individual courses and receive a certificate of completion . Up to three courses can later be transferred towards credit in the Master's program.

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COURSES

ENT 520 Business Models & Planning
Key components of a business model - value proposition, customer segments, cost structure, etc.; using the Business Model Canvas and associated lean startup techniques to better understand and build a business.

ENT 525 Legal Structures, Contracts & Risk Management
The basics of contracts, legal structures, liability & risk management and intellectual property. Contract evaluation and the key components of standard contracts; legal structures including their impact on liability and taxation; copyrights, trademarks and patents as it pertains to entrepreneurs and new business start-ups.

ENT 530 Finance & Accounting
Key aspects of financial statements and accounting methods for the launch, growth and management of a new venture are covered. Material provides an understanding of how to measure, analyze and manage the new venture through key metrics. Financial statements, accounting methods and operational assessments are topics of focus. 

ENT 535 Entrepreneurial Marketing
The basic foundations and processes of marketing, beginning with the Four P's of marketing. Examines the full range of marketing strategies and techniques for new products and services, including (but not limited to) channels, partnerships, basics of online marketing, marketing automation concepts and tools, and the basics of social media as a marketing tool.

ENT 540 Sales & Negotiations
Course examines the full range of entrepreneurial sales strategies and techniques. Students practice various negotiations, including cross-cultural negotiation and negotiating via information technology. Uses cases, role-plays, and simulations for hands-on practice to develop skills in dealing with real situations.

ENT 545 Creativity, Ideation & Innovation
Topics and exercises around enhancing creativity, ideation, and inspiring innovation. Techniques to enhance creativity and innovation are applied to situations to develop new business concepts and to evaluate market potential. Project management principles are presented that can be used to design and launch new ideas.

ENT 550 Social Media & Online Marketing
Students will study how to tie social media efforts to an organization's overall strategy, different social media platforms, the relationship between website, search, content and social media, and typical metrics across social and search. Topics include: how content and conversations are shifting between new and old media; analysis of how organizations are using social media effectively (or ineffectively); social media missteps and how to avoid them; and how social media can be measured.

ENT 555 Leadership & Management
Effective communication, team building, leadership, management, networking, and goal setting are studied and applied. Feedback through evaluative techniques and survey instruments are used to provide tools for techniques and strategies that lead to self-awareness and improvement on the job. Role-playing, exercises, presentations, and assessment instruments are used.

ENT 590 Practicum
The practicum is the program capstone independent project. With mentoring, students will address a specific business challenge; research a new opportunity; pivot an existing idea; or apply the knowledge and skills they have learned in the program. Practicums are a minimum of 6 weeks full-time, or equivalent, including preparatory work. Success in the practicum is determined by the ability to deliver on the goal, create a comprehensive business plan or, if the idea is determined not to be feasible, to demonstrate why on a deep level.

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FACULTY

Zachi Baharav [ click to expand/collapse bio ]
Director, Master's in Entrepreneurship & Innovation
Executive Director, Cogswell Idea & Innovation Lab
zbaharav@cogswell.edu

Zachi has worked on numerous innovative projects including: digital cameras and microwave imaging at HP/Agilent, touch sensing at Synaptics where he led the exploratory research group and research and business development at Corning's West Technology Center. Dr. Baharav holds more than 30 U.S. patents. He is a senior member of the Institute of Electrical and Electronics Engineers (IEEE) and Distinguished Lecturer of the IEEE Consumer Electronics Society. He received a doctorate in electrical engineering from Technion, Israel Institute of Technology.

Steve Adelman [ click to expand/collapse bio ]
Steve Adelman, Director of Entrepreneurial Programs
sadelman@cogswell.edu

Steve is a serial entrepreneur and advises entrepreneurs in Silicon Valley and around the world. He has taught business and entrepreneurship at the Wharton School, the University of San Francisco, and is a mentor in Steve Blank's Lean Launchpad course at Stanford University. Steve is an advisor to Citrix's Startup Accelerator, the Spain Tech Center in San Francisco, Innovation Nest in Cracow, Poland and Sirdab Lab, Kuwait. He received a BS in Computer Science from Columbia University and an MBA from the Wharton School, University of Pennsylvania.

Bret Alexander Sweet [ click to expand/collapse bio ]
Director & Assistant Professor, DMM
bsweet@cogswell.edu

Mr. Sweet is Cogswell's first Director of the Digital Media Management program. He continues to develop Cogswell's entrepreneurship curriculum and teaches a variety of innovative courses. He is certified by the National Foundation for Teaching Entrepreneurship (NFTE), and has taught business building strategies to thousands of Bay Area low-income youths and their families. From 2003-2007, Mr. Sweet was the lead entrepreneurship instructor at BUILD, which provides business creation education to high school students in low-income areas, boasts an excellent college acceptance rate for its seniors. His activities have garnered him a host of accolades, including the NFTE's prestigious Teacher of the Year Award in 2004 and a speaking engagement at the 2012 NAACP National Convention. Mr. Sweet's background is as an entrepreneurial musician, music promoter and restaurateur. He received a B.A. in Television and Radio Production from San Francisco State University and an MBA from the University of San Francisco.

Dennis O'Malley [ click to expand/collapse bio ]
Adjunct Professor of Entrepreneurship
domalley@cogswell.edu

Dennis is CEO and co-founder of ReadyPulse, the company that turns Instagram photos into rich media ads. Previously, Dennis led the global services and insight divisions at Moxie Software. Before Moxie, Dennis was a vice president of sales for Gartner, where he developed their emerging technology, VC/PE, and semiconductor segments. Dennis started his career selling copies door to door for BR Printers, and went on to help that company become the leading provider of on demand printing in the US. Dennis has completed over thirty triathlons and marathons, and holds a BS in Economics and an MBA from Santa Clara University. He is a 10 year Junior Achievement volunteer, frequent speaker at technology events, and an enthusiastic youth sports coach in San Carlos for his three daughters.

C.J. Cornell [ click to expand/collapse bio ]
Visiting Professor of Entrepreneurship
Director of Venture Development
cjcornell@cogswell.edu

CJ Cornell is a veteran media industry executive, serial entrepreneur, investor, advisor mentor, author, speaker and educator with a long history of creating and marketing products in cable television, broadband, and consumer media platforms.

Most recently Dr. Cornell was Professor of Digital Media & Entrepreneurship at Arizona State University's and Co-Director at the school's Knight Center for Digital Media Entrepreneurship as well as ASU's first full time Entrepreneur-in-Residence. He also served as a Visiting Professor of Innovation & Entrepreneurship at New York Institute of Technology School of Engineering and Computer Science.

As a serial entrepreneur, CJ Cornell was a founder or part of the senior management team of more than a dozen successful startup ventures that collectively attracted over $250 million in private funding; created nearly a thousand new jobs; and launched dozens of innovative consumer, media and communications products that have exceeded $3 billion in revenues.

He has become a voice and a national advocate for redefining the way entrepreneurship is taught and in how universities and government institutions approach fostering local ecosystems of entrepreneurship. CJ Cornell speaks regularly at industry conferences and conducts workshops, seminars and courses on issues pertaining to entrepreneurship and digital media. In 2012 he founded of Propel Arizona, which has become largest Crowdfunding platform in the Southwest - focused on funding for entrepreneurial growth ventures.

In more than 2 decades as an entrepreneur, venture capitalist, mentor and investor, CJ Cornell has helped scores of young entrepreneurs start new and innovative companies and build them into successful, valuable growth ventures. He holds degrees in engineering, management and a Ph.D. in marketing and strategy, and sits on the board of 5 high tech companies and many public entrepreneurship development agencies.

Nancy Odett [ click to expand/collapse bio ]
Adjunct Professor of Entrepreneurship
nodett@cogswell.edu

Nancy is a Certified Public Accountant and owns a small CPA firm in Linden, MI which she emphasizes on tax, accounting and consulting for individuals, small and medium size entrepreneurs and business entities.

Nancy was a corporate controller for several years, and had many opportunities to design, develop and instruct professionals, staff members and employees regarding many business subjects; such as accounting, tax and management concepts.

She has taught various courses including Introduction to Accounting, Introduction to Finance, Intermediate Accounting, Cost Accounting, Auditing, Taxation and Introduction to Business. Nancy has been teaching higher education accounting courses for approximately eight years. Most of those years have been in the online environment. She finds teaching stimulating and loves teaching in the online environment and sharing her knowledge and experience with students, and encouraging them as life-long learners.

Nancy earned a Bachelor of Accountancy from Walsh College in Troy, Michigan and a Master of Business Administration (MBA) from University of Notre Dame, and she holds a professional license in Michigan as a Certified Public Accountant.

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ADMISSIONS

Cogswell College reviews each applicant's materials, overall experience and accomplishments carefully; we are looking for passionate and inspired entrepreneurs who will bring a benefit to the Master's program and their fellow students as well as gaining critical skills and knowledge for their ventures. Our goal is to admit qualified candidates who show potential for completing the program and advancing into a successful entrepreneurial career.

Cogswell requires all applicants meet the following requirements to be considered for graduate admission:

  • A four-year Bachelor's degree from an accredited college or university in the U.S. or the equivalent of a U.S. bachelor's degree from a recognized institution if the degree was earned outside of the U.S.
  • A passion for entrepreneurial ventures.
  • A recommended 2.7 grade point average in your undergraduate degree.
  • Applicants who have earned a degree from a higher education institution  in which the primary language of instruction was not English must take an English-language proficiency exam. Recommended scores are 80 on the internet-based TOEFL, 7.0 on the IELTS, or 68 on the PTE.  

Desired qualifications:

  • Having started or currently running your own business, or experience in a startup/small business is a plus.
  • Comfort with everyday mathematics; exposure to economics and statistics a plus.
  • Familiarity with Microsoft Office Suite software or similar software.
  • Results from standardized graduate admissions tests, such as the Graduate Record Examination (GRE) or the Graduate Management Admission Test (GMAT). Note: You do not need to take these tests for Cogswell, though we'd like to see the results if you have already taken them.

Applicants need to provide the following:   

  • Evidence of undergraduate degree completion and transcripts
  • Essay explaining your interest in our entrepreneurship program and your career goals
  • Two letters of recommendation, one academic or professional and one personal

Admissions materials may be sent via email to: grad_admissions@cogswell.edu  

Paper materials should be addressed to:

Graduate Admissions
Cogswell College
1175 Bordeaux Drive
Sunnyvale, CA 94089 USA

Degree Requirements:

The Masters in Entrepreneurship and Innovation is a comprehensive program for students to learn the skills needed to create, grow and sustain their entrepreneurial venture. The program provides the core knowledge, skills and conceptual models to create and grow in a small business context or within larger organizations. It is in-depth and experiential - students will learn from creative entrepreneurs and their companies in addition to coursework.

The program culminates in an intensive practicum that requires students to create or grow a venture by addressing business growth challenges, researching new opportunities, moving the venture to a new level or market, or otherwise developing some aspect of their venture.

The program requires completion of 30 credits of graduate course work as established and approved by the College.

The program includes:

  • Core courses - 24 credits
  • Practicum - 6 credits

Incoming students who have taken equivalent graduate level courses can substitute up to six credits for transfer credit.

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TUITION, SCHEDULE & DELIVERY

Tuition
Cogswell understands the needs and demands of busy professionals and is committed to your academic and entrepreneurial success. We offer:

  • A competitive tuition structure
  • Flexible payment schedule
  • Individual classes charged by the credit hour

Employer tuition reimbursement is accepted and financial aid is available for eligible students.

Tuition pricing, effective Spring 2014:

  • US$700 per credit
  • US$21,000 for the Masters program
  • $50 per semester Technology Fee

Schedule & Delivery
The Masters in Entrepreneurship & Innovation offers 8-week terms and has a rolling admissions cycle; you can begin your coursework at the start of:

  • Fall Session A, typically in late August
  • Fall Session B, typically in early October
  • Spring Session A, typically in early January
  • Spring Session B, typically in mid-March
  • From time to time we will also allow a student to begin with the Summer Session, typically in late June

View the current schedule here. Scroll to the bottom to "Online Classes."

All courses are offered online. A limited number of classes may also be available concurrently on our campus in Silicon Valley. You are required to have internet access, and it is recommended that you have a Windows or Macintosh computer that is less than three years old.

 

Disclosures

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LEARNING OUTCOMES

  • Communicate effectively and compellingly to achieve business goals
  • Apply management and leadership best practices in an entrepreneurial setting
  • Solve business problems in an innovative manner
  • Develop entrepreneurial marketing plans and financial models
  • Create a business model and/or growth plan for a new venture

COURSES

  • Business Models & Planning
  • Legal Structures, Contracts & Risk Management
  • Finance & Accounting
  • Entrepreneurial Marketing
  • Sales & Negotiations
  • Creativity, Ideation & Innovation
  • Social Media & Online Marketing
  • Leadership & Management
  • Practicum

INFORMATION

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